A 22-page Next.js website with full Meta Pixel, Conversions API, and SEO infrastructure — built from zero to production.
22 pages
live at launch
150+
search queries within 6 weeks
100%
CAPI deduplication verified
Day 1
paid campaigns live with server-side data
SKALR Marketing is a UK Meta Ads agency founded in early 2026. They needed a website that could do three things at once: convert cold traffic from live Meta Ads campaigns, rank organically for competitive agency keywords, and represent the brand with enough credibility to close high-value B2B leads. There was no existing website, no brand assets, and no prior web presence.
The site had to be production-ready at launch — not MVP quality. It would be receiving paid traffic from day one, which meant conversion tracking, performance, and creative quality all had to work properly from the moment it went live. A broken tracking setup at launch means bad data flowing into Meta from the start, which corrupts campaign optimisation.
We built a 22-page site on Next.js 16 with TypeScript, deployed on Vercel with static generation across all public pages. The most technically involved part was the Meta tracking implementation — browser Pixel and server-side CAPI events running together with proper deduplication, so Meta counts each conversion once.
Key features and highlights of this project
The client-side form generates a unique event ID at submission, fires the browser Pixel event with that ID, then sends it to a server-side API route. The server verifies the submission, sends the confirmation email via Resend, and fires the CAPI event using the same ID. Meta deduplicates the two events into one. All PII is SHA256-hashed before leaving the server.
Five service pages targeting high-intent agency search terms. Six sector pages covering dental, aesthetics, home improvement, gyms, e-commerce and restaurants. Three research and comparison pages targeting informational queries. Schema JSON-LD server-rendered in the root layout. Dynamically generated sitemap covering all 22 URLs.
Dedicated landing page at /start optimised for paid traffic. Animated stats counter, testimonial carousel with swipe support, sticky bottom CTA bar that appears on scroll, and a mid-page CTA strip. Typography in Playfair Display, Plus Jakarta Sans and DM Mono. Dark-first with sage green accent.
hCaptcha on the contact form with server-side token verification before any submission is processed. Form submissions that fail verification are rejected before the email or CAPI event fires.
A closer look at the finished product
Homepage Hero
Services Section
Sector Landing Page
Contact / Lead Form
Every project we take on is built with the same care and attention to detail. Let's talk about what we can build for you.
