A custom website built for a GDC-qualified aesthetics practitioner in Bedfordshire — ranking on Google from week one.
29 clicks
in first 7 weeks
Pos. 1.66
brand name on Google
10.27%
click-through rate
Pos. 5
"lvl lashes near me"
Tasmin runs Mastery of Aesthetics from The Courtyard in Clophill, Bedfordshire. She is a GDC-qualified dental nurse, 2x HBA Finalist, and offers treatments including lip filler, anti-wrinkle injections, skin boosters, LVL lashes and Lemon Bottle fat dissolving. She had an established Instagram presence but no website — meaning potential clients searching for aesthetics in Bedfordshire had nowhere to land.
The challenge was visibility. Tasmin was already doing good work and had a following on social media, but anyone who found her through Google had no destination. Without a website, she was invisible to local search and losing bookings to competitors who ranked for the same services.
We built a fully custom site on Next.js with SEO built in from the start — not bolted on after. Dedicated treatment pages, local business schema, FAQ markup and location-specific content throughout. The goal was first-page Google results within the first few weeks, with zero paid advertising.
Key features and highlights of this project
Every treatment has its own page — lip filler, anti-wrinkle injections, skin boosters, LVL lashes and Lemon Bottle fat dissolving. Each page targets a specific local search query and includes a FAQ section with structured data, giving Google the option to show expandable answers directly in search results.
LocalBusiness schema markup covering the business name, location, services, opening hours and reviews. Unique page titles, meta descriptions and canonical URLs on every page. A dynamically generated sitemap and robots configuration. Location-specific copy throughout every page.
Cormorant Garamond for display headings, DM Sans for body copy. Cream, warm white, taupe and charcoal palette. Every component built from scratch to reflect the premium, understated feel of the brand — not a template in sight.
Within 7 weeks of launch: 29 clicks and 362 impressions from organic search. Brand name at position 1.66. "mastery of aesthetics bedfordshire reviews" at position 3. "lvl lashes near me" appearing at position 5. 10.27% click-through rate in the first two weeks — well above the 3 to 5% industry average.
A closer look at the finished product
Homepage Hero
Treatments Page
Treatment Detail Page
About Page
Every project we take on is built with the same care and attention to detail. Let's talk about what we can build for you.
