FightSports UK
A website for a Harlow fight sports academy, built to win local searches and turn visitors into free trial bookings.
The result
6 leads in the first 3 days and a 2.4% average click-through rate.
Overview
FightSports UK is a fight sports academy in Harlow, Essex, teaching Brazilian Jiu-Jitsu, Muay Thai, Boxing, MMA and No-Gi from complete beginners to advanced competitors. They needed a website that matched the intensity of the gym and made it easy for newcomers to take the first step.
The Challenge
Gym websites often bury the one thing a new member needs: how to try a class. People searching for martial arts in Harlow compare several academies in minutes, so the site had to show the disciplines, the timetable and a clear way to book, all within a few seconds of landing.
The Solution
We built a fully custom, mobile-first website with a bold hero, a free trial call to action in the header and throughout, and dedicated sections for classes, timetable, plans, team, FAQs and contact. Every page was written with local search in mind.
What We Built
Key features and highlights of this project
Free Trial Booking Front and Centre
A "Book a free trial" button sits in the header and the hero, so a first-time visitor can act straight away. Trial enquiries were the main goal, and the page flow is built around them.
Every Discipline Explained
Brazilian Jiu-Jitsu, Muay Thai, Boxing, MMA and No-Gi each get their own class information, so visitors searching for a specific martial art find a page that answers them.
Timetable and Plans
A clear timetable and membership plans answer the two questions every new member asks: when can I train and what does it cost.
Built for Local Search
Location-aware content, structured data and a fast, clean build help the academy appear when people in Harlow and across Essex search for martial arts and gyms nearby.
Tech Stack
Ready to build something like this?
Every project is built from scratch. Fixed price, free demo first.