A complete website rebuild for a 24/7 nationwide logistics operator with 2,500+ vehicles. Built to convert business clients and rank for high-value courier searches.
24 pages
built to rank and convert
24/7
operation highlighted throughout
2,500+
vehicles featured as trust signal
£25k
GIT cover front and centre
Arlington & Stone Logistics is a Bristol-based same-day courier and logistics company operating 24/7/365. With 2,500+ vehicles nationwide, 30-60 minute collection windows and £25,000 Goods in Transit cover as standard, they handle everything from standard parcels to blood courier runs, embassy documents, lithium batteries and fragile freight. Their existing website was two pages deep, had an orphaned energy consultancy section from a previous business owner, and contained zero SEO content. None of their high-value niche services were discoverable online.
The site had to work for a sophisticated B2B audience — procurement managers, operations teams and logistics coordinators who compare suppliers carefully before picking up the phone. A generic courier template would not cut it. The site needed to communicate urgency, reliability and specialist capability for niche freight categories that most couriers do not touch: blood and lab samples, lithium batteries, embassy and visa documents, and fragile goods requiring specialist handling.
We built a full service-first website with dedicated pages for each niche courier category, a prominent quote request flow, and local SEO architecture targeting Bristol and the wider UK. Every page was written to the language of the buyer — direct, specific, no corporate waffle. The design reflects the brand identity: dark navy and orange, fast and trustworthy, built for businesses that need things moved urgently.
Key features and highlights of this project
Individual pages for same-day courier, pallet delivery, blood and lab courier, embassy and visa documents, lithium battery transport and fragile goods. Each page targets the specific search terms buyers use and explains the specialist capability — the exact content that was missing from the original two-page site.
A prominent, frictionless quote request form placed above the fold and repeated at the bottom of every service page. Designed for business buyers who need a fast response, not a brochure. Every submission is a captured lead with full contact details and job requirements.
2,500+ vehicles nationwide, 30-60 minute collection, £25,000 GIT cover, 24/7/365 operation. These are the numbers that close B2B deals. We built them into the hero, the service pages and the footer so they are impossible to miss regardless of where a visitor enters the site.
LocalBusiness and Service schema markup throughout. Page titles and meta descriptions targeting courier-specific searches by niche and location. A sitemap submitted to Google Search Console on launch day. Content covering the exact queries Arlington's target customers actually search: "blood courier Bristol", "same day logistics UK", "embassy document delivery".
A closer look at the finished product
Homepage Hero
Service Pages Grid
Niche Service Page — Blood Courier
Quote Request Form
Every project is built from scratch. Fixed price, free demo first.
